Nordic House, branding con olor a bosques escandinavos


http://delivingblog.blogspot.com/2013/12/nordic-house-branding-con-olor-bosques.html


¿Te imaginas los olores de un bosque escandinavo, una cabaña en la montaña, un lago helado, el frío en la cara...?


Imagino que olería a madera, a pino, a niebla, a la nieve blanca...

Los aromas nos trasladan a lugares, nos hablan, nos atraen o nos alejan...

Eso es lo que ha pretendido el estudio Anagrama al desarrollar el branding de Nordic House. ¿A qué huele la ropa limpia? ¿Cuál es el color de la limpieza?

Nordic Huse es una empresa de San Francisco, especializada en limpieza en seco de prendas, "tintorería premium". Anagrama a desarrollado un concepto claro, directo y limpio basado en el olor y el color, para transmitirnos los puntos fuertes de esta empresa.
Se han centrado en un estilo nórdico para dar personalidad a la marca, con líneas sencillas, claras y minimalistas. Un blanco nevoso helado y puro, una paleta de colores fríos, gris helado, verde pino y salmón frescoUn estilo claro, directo, sin disfraces, para hacer énfasis en la honestidad de la marca, su claridad y sobre todo su calidad. Algún recurso gráfico como la rama de árbol para trasladarnos a los fríos bosques escandinavos por si quieres elegir ese aroma a bosque en tu ropa.

Y la madera, omnipresente en el estilo de vida nórdico, que dan un toque de calidez y amabilidad a esta empresa, a través de la percha, las pinzas y el lapicero.

Un branding rotundo, claro, directo, y perfecto para el servicio que publicita.

Cómo me gustan estos trabajos, me quito el sombrero y felicitaciones a Anagrama!!


Vía Anagrama












Tarjeta de servicios y boleto de turno



Percha de ropa





























Boleto de turno







Sobre





























Surtido de jabones



Porta trajes




























Bolsa de entrega



Comentarios

  1. me encanta maría... qué ordenadito todo y qué diseño tan genial.

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  2. Tienen un diseño muy limpio, pero también son un poco fríos, me recuerdan a los productos militares.
    Sería perfecto para mi novio, es super ordenado.

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    Respuestas
    1. Es verdad, les ha quedado con aire masculino, pero la verdad es que creo que los hombres usan más este tipo de servicios que las mujeres ¿no?
      un beso

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  3. Las imágenes transmiten limpieza y orden...un poco frio, pero creo que encajaría muy bien en un mercado masculino-ejecutivo.

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  4. Un diseño espectacular, se adapta perfectamente al producto y lo define a la perfección.....yo también me quito el sombrero Anagrama!

    Mil bsss

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  5. Increíble el diseño, muy limpio y transmite mucha seguridad, muy bien escogido.

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